This report summarises the current landscape of internet usage and Wifi deployment in the Australian hospitality industry. Trends, challenges and opportunities are identified and a snapshot of hotel chains and their current Internet bandwidth is provided.
Today’s guest at a hotel arrives with an average 3 devices – laptop, mobile, tablet and many of these devices can only use data when connected to Wifi e.g. 3G not enabled.
Hotels therefore are in a position where what was once a feature offered typically to business users needing to access emails on their laptops whilst travelling is now expected from the majority of hotel patrons.
Data use has become increasingly varied and complex ranging from online gaming, to video streaming, social media to app downloads to software updates. Usage no longer only consists of just web browsing and email.
Hotels have had to cater for increase in usage and simultaneously a decrease in revenue as more guests expect bandwidth for free.
past, present and future trends – internet use
|Past||Internet was used for web surfing, emails, and IM\skype chats
Mainly on computer devices
|Present||Mobility devices and computers used simultaneously
Video calling and streaming services commonly used
Social Media is used everywhere
|Future||Most devices to be mobility type of device (phone, tablet)
Storage not on device but “in cloud” needing constant access to internet
Major Streaming services like Netflix or Hulu will become popular in Asia Pacific
Map and Store Listing access on mobility devices to be interactive
recent trends and changes – bandwidth
In recent years society’s reliability on technological devices has increased exponentially. What started off as majority of hotels having ADSL2+ and only a handful of symmetrical premium connections – has now transformed into “must have” high speed bandwidth for every hotel from 2 star to 6 star.
Fibre is now the best overall option as it provides future growth of speed and the minimum average deployment of dedicated bandwidth to a hotel is 50Mbps. In the United States at a recent HiTEC seminar hotel chains and owners in the USA recommended minimum of 100Mbps for most sites, with many areas needing 500Mbps. This trend is spreading out of America and becoming equally prominent in the Asia Pacific region.
HD Video streams at approximately 4Mbps so hotels now have to allow for this speed per user to be available on their top level internet access plans.
recent trends and changes – wifi deployment
Wifi was once only available in hotel lobbies. Today it’s expected that wifi covers 100% of hotel property including pool area, tennis courts, restaurants, conference and guest rooms, and in some cases even inside the lift.
When installing Wifi into hotels there are various hardware, security and logistical variables that must be taken into consideration. In deploying hardware for example there are numerous methods and types of hardware dependent on the hotels individual needs. Security must be a priority and logistics must take advantage of different platforms for example a simpler login portal page for small screen phones must be effective as most users only attempt to connect once before filing a complaint. Core servers must communicate with Hotel’s PMS not only to ensure once visitors have checked out they do not have access but also to identify rewards members and VIPs.
Hardware, security and logistic challenges facing the industry are as follows:
|Hardware||High throughput, multi device Wi-Fi hardware must be deployed
Hardware can handle 50-100 simultaneous clients per single wifi access point
Different deployment methods allows wall mounted, or ceiling
Handle high powered computers and low powered mobile devices so user experience is even across all platforms Deployments are either ‘N’ or ‘AC’networks
|Security||One Wi-Fi user should not be allowed to see or network with another Wi-Fi user
Must protect users from unsuspecting network attacks
|Logistics||Networks must show an ‘easy to log in’ portal page
Each account ‘login or purchase’ must be able to log in on their other devices without excess fees
Core servers must communicate with Hotel’s PMS to ensure room check-ins and outs are received and actioned
Snapshot of Internet Bandwidth in Hotel Chains
Broadband Solutions analysed the bandwidth of over 600 Australian hotels throughout 2013 – 2014.
Some key findings of the analyses are:
- Overall highest ranking hotel group for bandwidth capacity is Marriott
- Average bandwidth in 5 star or above hotels is 80Mbps e.g. Marriott and Hyatt
- Average Bandwidth in 4-5 star or higher hotels is 50Mbps e.g. Crowne Plaza, Holiday Inn, Rydges
- Average Bandwidth in 3-4 star or higher hotels is 20Mbps e.g. Mantra
- More than half of Broadband Solutions’ hotel customer database plan to increase their bandwidth annually
- When comparing the results it is also evident that bandwidth requirements are not only reflective of star rating but also on guest demographic and conference facilities. Larger conference facilities and hotels catering for a high percentage of guests travelling on business for example must allocate for higher bandwidth in comparison to some 5 star resorts and luxury hotels.
- Today’s hotel guest arrives with an average 3 devices
- Wifi was once only available in hotel lobbies. Today however it’s expected that wifi covers 100% of hotel property
- Hotels have had to cater for increase in usage and simultaneously a decrease in revenue as more guests expect bandwidth for free
- Minimum average deployment of dedicated bandwidth to a hotel is 50Mbps
- What started off as majority of hotels having ADSL2+ and only a handful of symmetrical premium connections – has now transformed into “must have” high speed bandwidth for every hotel from 2 star to 6 star
- Fibre is now the best overall option providing future growth of speed minimum
- Mobility devices and computers used simultaneously
- Video calling and streaming services commonly used
- HD Video streams at approximately 4Mbps
- Hardware can handle 50-100 simultaneous clients per single wifi access point
- Hardware must handle high powered computers and low powered mobile devices so user experience is even across all platforms
- Deployments are either ‘N’ or ‘AC’ networks
Last modified: September 25, 2015